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Entain, one of the world’s largest and most successful publicly traded betting and gaming companies is purchasing Unikrn’s gaming and wagering assets in one of esports’ most significant success stories to date.

As many nations and jurisdictions, including the United States, continue to expand their regulated wagering, Entain is positioned to offer incomparable experiences utilizing Unikrn’s innovative esports and gaming technology.

Esports & gaming are together the world’s largest and fastest-growing entertainment industry, and Unikrn is a well-known industry leader. Not only has Unikrn won more consecutive EGR Esportsbook of the Year awards than any other operator in history, but it has also earned years of other accolades from industry panels for its innovation in merging esports and wagering into strong, on-demand experiences including virtual esports, on-demand streamer betting, PVH & PVP betting.

“Unikrn was built on the efforts of true believers,” said Unikrn CEO and co-founder Karl Flores, “From the beginning, we knew that gaming is the future of entertainment and that, with special attention, wagering could give gamers and esports fans more excitement in their passion. We’re proud of what we’ve built with our partners, investors and global team, and can’t wait for Entain to empower us for round 2!”

The transition to new ownership will result in a temporary hiatus of Unikrn’s services, but the companies plan on resuming customer-facing operations in 2022. During this period, Unikrn will be developing more innovations, platform improvements and additional off-platform assets to revolutionize the gaming space.

For more on how Unikrn’s technology and team fit into Entain’s strategy to capture over $150B in addressable markets, visit Entain’s Investor Day overview.