SSG adds Publisher Alternatives solutions to its world wide proposition to fulfill the requirements of the rising alternatives within just the media landscape
Spotlight Sporting activities Group (SSG), a technological know-how, written content and media organization specialising in sports activities betting and fantasy sports, has introduced its expanded B2B products portfolio. The addition of Publisher Solutions displays Highlight Athletics Group’s ongoing do the job with media house owners and aligns with its lately released US proposition.
The new suite of products and solutions ranges from straightforward-to-combine betting widgets to thoroughly managed affiliate solutions that are designed to supply actionable content material to generate engagement and incremental revenues. The new remedies utilise state-of-the-artwork modular affiliate know-how and leverage Highlight Athletics Group’s one of a kind heritage in building industry-leading sports betting media.
The catalyst for new merchandise advancement follows study from Nielson that 55% of sporting activities admirers declare an curiosity in sporting activities betting. With some classic electronic revenue streams approaching maturity, media organizations can use Spotlight Sports activities Group’s Publisher Alternatives as a feasible route to speed up revenue advancement.
The suite of solutions includes a array of services from affiliate management to content material creation, to overall performance tracking and investigation, all of which is managed by Spotlight Sporting activities Team. This permits media corporations to only plug in the one of a kind remedies to their platforms in up to 70 languages.
Discussing the new-search featuring and web site, Highlight Sports activities Group’s Head of Electronic B2B Will Fyler said: “We are ready to broaden our world benefit proposition, specifically presented the new acquisition of Alarm Sports activities Network. As properly as a international web site refresh to mirror our rising proposition, we are delighted to current a assortment of new items these types of as our Turnkey Affiliate Solutions, Clever Widgets and Totally free-To-Engage in online games that cater for media corporations globally.”
Fyler added, “Sports followers are fascinated in sports betting and, provided the world-wide progress of betting, there is a important prospect for media publishers to provide their athletics audiences with good content material and merchandise even though also rising revenues.
We also know that supplying betting-related written content and merchandise effectively is labour intense and challenging. Nonetheless, as a media business operating Racing Put up among the other models, we are in a fortuitous position that above the very last 30 decades we have constructed up the selection of abilities to attain this and so we can now offer you bespoke Publisher Solutions tailor-made to any media company’s viewers.”